Made in USA vs Assembled in USA: What’s the Difference?
We've spent a lot of time researching the rules around 'country of origin' claims. This article shares what we've learned. It also provides a detailed look at our own USA origin claims with a break...
American Made - A Detailed Look at Our Vaer Horween Leather Watch Strap
Great leather comes from great hides, and our Vaer straps are made from some of the very best available. We use extra-thick USA-raised steerhides which are sourced by the Horween Leather Company i...
Shop the 2026 Lookbook
Our 2026 Lookbook highlights a few favorites from the current lineup, styled alongside the kinds of clothing and environments that naturally fit the brand. The overall aesthetic leans toward American classics—denim, canvas work jackets, knit sweaters, boots, and the occasional vintage piece from the 1970s and 80s.
Shop Lookbook
Free USA Shipping
Enjoy fast and free shipping on all watch orders, packed and fulfilled by our team in Kansas City, Missouri.
Styling Appointments
Chat with one of our team members for one-on-one shopping advice. Available in-store and online.
Built for the Water
Every Vaer watch is a rugged outdoor tool -currently worn and trusted in 79 countries, and every ocean on earth.